Direct-to-consumer marketing in long term care
201510.23
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Direct-to-consumer marketing in long term care

Direct-to-consumer (DTC) marketing is all the rage in industries from fashion to pharmaceuticals. Why?  Consumers increasingly want to engage with the brands they are buying from. And fortunately for businesses of all sizes, engaging directly with potential customers can be considerably cheaper than traditional paid advertising. The first and most important step in your DTC marketing…

201510.09
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Paying for quality in healthcare: easier said than done

All of us involved in healthcare are aware – some painfully so – of government insurers’ desire to pay for quality over quantity of services. The Centers for Medicare and Medicaid Services (CMS) implemented its Five-Star Quality Rating System for nursing homes in 2008, and just this year CMS announced its intention to link 50% of Medicare…

201510.01
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ICD-10 codes have arrived! And more in long term care news

In this week’s long term care newsletter, we explore several letters from legislators to the Centers for Medicare and Medicaid Services (CMS), a Kaiser Health poll on end-of-life care, behavioral alternatives to antipsychotic medications for dementia treatment, and more. Read a copy of the newsletter below, and sign up at the bottom of this page to…